CSM has developed a progressive capacity for building a unitary strategy which unites various entities in the effort to achieve innovative growth of the Tuscan woodworking, furniture and furnishing sectors.
This aim has been pursued due to the fact that, in recent years, the sector has witnessed a loss of competitiveness due to a variety of factors such as:
- Competition from countries where the cost of labour is lower
- A lack of perception of the changes in the market
- Difficulty in reasoning in terms of product system and fully assessing the importance of factors like communication
- A poor attitude towards innovation
Hence the need to unite the various entities within the sector to focus attention on formal-technological-organisational INNOVATION, with the aim of increasing the sector's competitive edge, taking action to improve overall quality, the efficiency of its production factors and the ability to communicate and integrate with global markets.