LIF - Living Italian Furniture presents 12 Italian furniture producers with qualified experiences in design, classic and contemporary production of all typologies of furniture products. LIF is born as a systematic and organized approach to the residential and contract / hospitality channels on the Indian top level market.
The website of LIF - Living Italian Furniture, the name that presents and unites the activity of 12 Tuscan furniture companies which have begun to tackle the Indian market together, is already online. After the creation of the LIF logo, the promotional activity coordinated by the group continues. The pages of the website explain the aims of the activity, as well as the characteristics of the companies involved and of the products, in keeping, the targets of the project.
The initiative has been developed by the CSM and is supported by Tuscany Regional Council for Economic Activities. The logic of joining forces emerges, in such a way as to support the small and medium enterprises of Tuscan system in achieving the best positions in emerging markets as India. The members of the group of companies are Aurora Cucine, Artelinea, Benedetti Mobili, Baga, Pitti, Fasem, Ferlea, Florence Collections, Bardi, Baldi, Arredamenti San Marco and Matrix International. This is a new experience for Tuscany. The aim of the group's action is to make a combined offer which can meet the diversified needs of Indian distributors, importers and hoteliers. The 12 Tuscan companies made their debut on the Indian market last November, whith a systematic and organised proposal which presents productions within the furniture and complementary furnishing sector for all kinds of products. The group has been built up with a view to offering an even level of high quality and diversified range of products type.