The Casa Toscana/Green Home project started off in 2000. It sprung from a pilot project developed between 1998 and 1999. The Casa Toscana/Green Home project led to the creation of an Environmental Quality Label for the Tuscan furniture sector.
The creation and promotion of an environmental Quality Label for the Tuscan furniture sector
No other region, as much as Tuscany, has a tradition of perfect balance between man and his environment, between nature and artifice, presenting a long list of natural and cultural sites that well demonstrate the validity of this union. A tradition, made up of unity and respect for nature, which can be naturally and logically caught up in a precise choice of sustainability development. This policy, supported by a correct promotional strategy, can be an interesting chance to take on the future markets.
Starting from these preliminaries, the Tuscan Region promoted the project Casa Toscana / Green Home, through Centro Sperimentale del Mobile e dell'Arredamento and in collaboration with the Departments of Agriculture and Architecture at the University of Florence, Department of Engineering at the University of Pisa and the Istituto Ambiente Italia (the Italian Institute for the Environment) in Milan.
The creation of the Green Home label (Check the label rules) is closely related to the willingness to credit to particular goods, that is pieces of furniture, with added value identifiable in the research for environmental protection during all steps of the furniture production cycle.
Moreover, it means to guarantee added value for the companies, represented by an eco-friendly manufacturing process - based on eco-sustainable use of resources and energy and respect for the environment. (Download the application form).
The first certified products, about 30, were presented during the Salone del Mobile di Milano in April 2002 and were praised both by the public and the press. Some of these are: the sofa, Le Foglie by Dema; the stool, Noon by Segis; the kitchen, Atlanta by Del Tongo.
A further action of promotion took place in April 2004, at the Salone del Mobile di Milano, a promotional event for the Green Home label entitled "Itenerary through Eco-compatibility", a visit through the stands of the companies with new, certified products.
There are numerous Tuscan companies having at least one certified product.
Development of the Green Home Project
The Green Home label is the result of a project which lasted about three years. During this period, analysis and evaluations were conducted in close collaboration with:
Dipartimento di Tecnologie dell'Architettura e del Design "Pierluigi Spadolini" - Department of Architecture at the University of Florence
University Degree in Technologies of Wood - Department of Agriculture at the University of Florence
Facoltà di Ingegneria di Pisa at the Polo Tecnologico della Magona in Cecina (Li)
Istituto Ambiente Italia in Milan
These institutions guarantee for the scientific accuracy of the results.
Some of the most important companies in the sector are participating in the project and this makes the Tuscan Region in a leader for environmental protection on the world market.
The research, which is aimed at creating the label of the materials mostly used in the furniture sector through the Analysis of the Life Cycle (LCA), has defined the environmental impacts (grouped per typology of damage), ascribable to the single products of furnishing and in establishing two merit thresholds in which, any product, belonging to the characterized typologies, may receive the certification.
The project has assigned the label to the following product categories: padded, chairs, kitchens, wardrobes, desks/home office furniture.
The Green Home in tour project was developed on an internationalisation level to promote the Green Home label through the foreign press. The Green Home in tour project took place in different times: in 2002, in 2003, in 2004 and in 2006.
The project development steps
Pilot project: 1998-1999
Project Green Home: from January 2000
Project Green Home in tour: November/December 2002
Project Green Home in tour/Tuscany: December 2003
Project Green Home in tour/Tuscany: November/December 2004
Project Green Home in tour/Tuscany: May 2006