Brazil: a new project for commercial trade

Brazil: a new project for commercial trade

Activate relationships with retailers to enter the exclusive production and design, especially in areas of southern Brazil, more open to accept the offer diversified
Brazil: a new project for commercial trade

Activate relationships with retailers to enter the exclusive production and design, especially in areas of southern Brazil, more open to accept the offer diversified. This is the proposal for the furniture and furnishing companies in Tuscany that emerges from the research mission carried out by the Centro Sperimentale del Mobile in Brazil with the aim of bringing together companies and professionals in Tuscany.
The great South American country is experiencing a positive economic and cultural development and are building new tastes and preferences of increasingly wealthy consumers. And 'this is the target where you can place the Tuscan companies. Brazil's GDP for 2011 is estimated to increase by 4.3% compared to 2010, imports continue to grow, do the lion's share with 18.4%.
As is evidenced by research in Brazil today, also shows a willingness on the part of retailers to import directly to structure and bypass the costs of distribution. One element that may be of additional benefit for our companies. Not only that, local manufacturers have a good comfort level with some peaks of excellence in terms of innovation and technology: a potential useful for the activation of productive partnerships.
The survey. The research involved three of the states belonging to the South and South East areas have been contacted about 30 players from Sao Paulo, Joinville, Bento Gonçalves, Porto Alegre. In Brazil, the Italian product like it, gives prestige, status is, even if the market is not easy for the objective difficulties (import taxes, long time) and there is a strong local competition for classic, kitchens, bathrooms, closets, bookshelves, office sofas.
The market. Keep growing furniture imports from abroad. Our products enjoy in particular the development of high-end consumer products. In 2010 Brazil imported furniture for a value of 1 million and 590 thousand euros, an increase of 36.6% compared to 2009. In the years 2003 -2009 all economic classes have seen their income increase in proportion to the wealthier classes are the ones that grew the most. In these years are about 29 million people who entered the middle income group and 7 in that tall. Further reduction is expected in the future of the poorer classes and growth of medium-and high-income classes. Wealth is concentrated in the air south and south-east, or in the vicinity of St. Paul.
Italy imports mainly relate to two categories: high-design objects "identity" and "exclusive" famous designer brands. In the first case of complements, chairs, tables, lamps, chairs, objects that are imported and distributed to retailers from specialist importers. In the second case, the well-known brands found exclusively with local partners in developing the market through retail stores or multi-brand. The result is a small number of brands and a strong selection of products offered on the market. There is no room for traditional products: handicrafts in Brazil is of absolute value and covers most needs of the market. In addition, the current trend of taste is totally oriented towards the modern and design.
The distribution and pricing system is very articulate and has all the characteristics of a mature market. The final price to the consumer of a product imported from Italy is very high (4 to 10 times the price that might emerge in Italy). Among the causes not only the high import duties, but also the overall cost of the importer ready for delivery of the items plus a desire to operate at high markups by the dealer that guarantees the architect "prescriber" to lavish proportions 'order.
The mission in Brazil is part of the project approved by the Centro Sperimentale del Mobile Promotion Tuscany. In the final phase of the action will take place reserved for a selection of incoming operators.

Brazil: a new project for commercial trade